We’ve all guessed the golden years of Netflix with no ads would eventually come to an end – and now it’s sounding like it could be happening sooner rather than later.
It’s been a good run but experts are starting to predict the switch could be imminent, with the financial appeal being hard to ignore for the streaming giant.
Daniel Bischoff, marketing director at RTL AdConnect, the ad sales division of European broadcaster RTL Group, recently said, “Just look at the balance sheet. They will either need advertising or will have to raise prices.”
In all fairness, it’s pretty surprising that Netflix hasn’t swallowed its pride sooner and introduced adverts, given that the subscription fees are still very reasonable for the sheer amount of content we actually get.
But as bosses pump more money into the service’s original content, the model probably needs rethinking to account for these ever-increasing costs.
The platform recently came under fire for its new show which features Stranger Things star Gaten Matarazzo.
Prank Encounters features two people believing they’re starting a new job, only to be pranked when it came to their first day.
Netflix has been heavily criticised for the nature of the show, with many calling the format cruel.
Matarazzo has since spoken out against the criticism, attempting to “to clear up a bit of confusion about the show” in a video posted to Instagram.
He said: “I just want to let everybody know that those who participated were fully aware it was going to be a one-day gig going in, nobody was promised a part time or full time job, and everybody was compensated.
“Those who did participate had an amazing time, although the pranks are scary and over the top and nothing has really been done like them before, everybody enjoyed them very, very much and when all was said and done, everybody was laughing and having a great time and everybody left the set happy and satisfied.”
Netflix also responded to the concerns and issued a statement. They said: “The pranks in Prank Encounters are spooky, supernatural, and over the top, and everyone had a great time.
“All participants came in with the expectation this was a one-day, hourly gig and everyone got paid for their time.”
The show’s full press release explains: “Each episode of this terrifying and hilarious prank show takes two complete strangers who each think they’re starting their first day at a new job.
“It’s business as usual until their paths collide and these part-time jobs turn into full-time nightmares.”